The Mayor looked at a slick promo put out by Northstar Ski resort this week. TMR real estate is the sales agent representing the Carr Long Real Estate Co. The disclaimers note the obvious limitations found in all promotional materials. What's fascinating is: 1) the Ritz-Carlton name attached-under a licensing agreement, 2) the variety of offerings-home. condos, and lots, 3) the obvious inaccuracy of placing the development anywhere near the lake itself. This is clearly hyperbole- removing the geography from the truth of the matter.
Everybody knows realtors lie, with eyes wide shut. But to place the Martis Valley in Lake Tahoe's basin, that's chutzpah on top of hyperbole, which equals down right fraud. No doubt they want to confuse the idiot with too much money, such as a Googler, or a Twitterite, or some other tech dweeb with too much money.
They are calling their projects Residences at Lake Tahoe(scam), Home Run(fake); and Martis 25, lots at post recession prices from $750,000-$2.5 millions. This is really Truckee, which still has not recovered from the bursting bubble(s) of 2008. One photo included in the brochure shows two skiers on the peak of Northstar looking at the lake off in the distance. Does this justify the promotion. No.
Oh, well. We Tahomans can only roll our eyes, as we wait for our own village in Homewood to take shape. No doubt Northstar wants to pre-empt Homewood sales.
Good luck with that.
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