It always seems to get the first press. Why does Boreal Ski Resort get so much press? It's easy- Boreal can be seen from the freeway. Just drive by on your way(home, to work, to coffee, to grandma's house, wherever) and there it is, all laid out in front of you. There's the chairlift; there's the half pipe; there's the lodge; there's the parking lot(count the cars).
So any reporter, blogger, editor, or writer can gaze over the landscape and read into what he sees in a matter of seconds. So it goes:after a nice wet storm rolled over the summit on Monday and Tuesday, Boreal has their snowplows moving 3 feet of fresh snow, carefully placing it all in highly visible areas to stoke those primordial urges to dust off the boards, shake out the parkas, clean the goggles, and try on the old boots one more time.
Could Halloween be the season opener? It is unlikely, given that the World Series might still be going on:it is October, you know! Maybe the new snow will quickly melt, and we'll all look forward to Thanksgiving as a possibility for our first run of the season.
Stay tuned, but wax your skis anyway.
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